GeoEconoMetrics

Your goal is to turn unstructured data into insight. You can derive insight from sales, marketing, customer service and product development experiences. You can use this insight to create and support “pathfinder” projects. Pathfinder projects are designed to help you solve complex problems. For instance, you can integrate nontraditional data with key performance indicators (KPIs) to develop intelligence. Predictive models can help you identify and measure sources of risk. We supply geographic and economic metrics to help you enhance your intelligence. You can assess employee, customer and partner sentiment to increase understanding of needs. Combine sentiment data with transactional data and log data to track activities. This creates opportunity to develop proactive strategies to mitigate risk.

No two businesses are the same. This is why we model business DNA. Global Investments builds cDNA Models based on the DNA (people and activity) of organizations. cDNA is derived from business models and product / service offerings. We integrate historical data with knowledge worker data to develop performance analytics. Then we integrate with activity-based metrics to model operating costs. You can use these capabilities to measure the strengths and weaknesses of operations. For instance, you can compare your business against industry standards. You can assess operating potential when your information assets, systems / applications and workflow are optimized. New insight will help you identify what you need to know. cDNA provides a framework for putting insight into action.